Cobb Collective works with marketers and procurement professionals and their agency partners to provide marketing procurement advice, support and services.
Our deep understanding and experience of buying marketing services spans all channels, processes and procedures. We focus on providing practical solutions to deliver greater efficiency from our Clients' investment in marketing.
Diagnose the situation
We understand and define problems and priorities, benchmarking current
processes, prices and structures. We build a true baseline.
Define the strategy
We identify the key processes and specific solutions to pinpoint possible approaches before refining down to the right route.
Deliver the success
We implement the agreed strategy, then continuously measure and test to ensure we are delivering the desired outcomes for our clients.
We are a collective of industry experts spanning both the client and agency side of the industry. We have wide ranging experience of procuring all aspects of marketing communications.
We work with a diverse set of brands covering production de-coupling, cost control, benchmarking and pitch management through to agency evaluation, remuneration, integration and all aspects of managing agencies and their 3rd party partners.
BRIEF To review and improve the production process of quick turnaround 'Product and Price' TV commercials.
SOLUTION Collaborated with our client's agency to deploy a continuous improvement production program and find smarter ways to deliver the work.
RESULT Cost reduction and time efficiencies across shoot days, CGI, post usage rights and playouts for over 80 spots per year.
BRIEF To improve the buying process for marketing material usage rights, working across multiple consumer touch points, markets and regions.
SOLUTION We developed the ‘Usage Rights Protocol’, a set of straightforward principals to follow before commissioning any new work. We also built a framework for negotiating, costing and optioning, while driving consistent working practices across our client's organisation.
RESULT Improved asset utilisation, higher return on production investment and a better working to non-working spend ratio.
BRIEF To maintain existing agency deals (that we’d previously brokered with the incumbent) as our client moved their account to a new agency following a competitive tender.
SOLUTION We negotiated preferred production deals to ensure price and quality parity.
RESULT Production cost efficiencies capped for a two-year period, even though the predicted volumes reduced year-on-year.
BRIEF To re-configure our client's production supply chain.
SOLUTION We developed an over arching strategy to de-couple production away from our client's creative agencies and into their existing pre-qualified production partners.
RESULT Best-value integrated production delivered across a wide range of channels.
BRIEF To source from our client's existing roster of agency partners a new strategy and multi-channel communications campaign.
SOLUTION We ran a competitive tender that split the process into two distinct phases. A strategic round to filter out potential routes, followed by creative shoot-out with the final two agencies.
RESULT An efficient and effective use of time and resources that also dramatically increased the performance of the pitch-winning partnership.
BRIEF To deliver maximum value from our client's production investment.
SOLUTION We implemented an audit and negotiation process to ensure controls in place on each and every production.
RESULT Timely and consistent production cost management and benchmarking across TV, Online, Press, Out Of Home and Mobile advertising.
BRIEF Clients had no single destination from which to obtain clear, concise, joined-up Production best practice.
SOLUTION We developed with ISBA the concept and architecture for a Production Hub, and then co-created (with a steering group of senior clients and other leading experts) an interactive portal as a home for the latest best practice and advice.
RESULT Competitive insight and details of ‘how’ and ‘when’ to de-couple, the production supplier landscape and the consultants who can help clients maximize their return on production investment.
BRIEF Clients looking to improve the effectiveness and efficiency of their marketing investment were lacking empirical and evidence-based analytics to help them make the right choices.
SOLUTION To partner with Advertising Research Consortium (accredited with advertiser associations across the world) who design, develop and publish pioneering industry best practice.
RESULT Over 20 years' worth of data and insight spanning two-way agency relationship evaluation, agency remuneration, payment-by-results methodology, integration and structuring of marketing communications resources.